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P.G. DIPLOMA IN MARKETING MANAGEMENT (PGDIMM)

P.G. DIPLOMA IN MARKETING MANAGEMENT (PGDIMM)

  • Marketing Management
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Program Details

Program Details:

 

PGDIMM  is a semester based 1 year program with a total of 2 semesters. The School of Management offers a wide range of courses in Management and Commerce.

Duration: Minimum 1 year and Maximum 3 years

 

Eligibility Criteria: Any graduate (Including Chartered Accountancy/Cost Accountancy/Company Secretaryship) with 50% marks.

 

Course Structure:

 

Total Course: 9

Total Credit: 36

Code Course

Course Title

Credits

Nature of Course

Semester I

MMPC 001

Management Functions and Organizational Processes

4

Compulsory

MMPC 006

Marketing Management

4

Compulsory

MMPM 001

Consumer Behaviour

4

Elective

MMPM 002

Sales Management

4

Elective

MMPM 003

Product and Brand Management

4

Elective

MMPM 009

Retail Management

4

Elective

Semester II

 

 

 

 

MMPM 005

Marketing of Services

4

Elective

MMPM 004

International Marketing

4

Elective

MMPM 007

Integrated Marketing Communication

4

Elective

MMPM 006

Marketing Research

4

Elective

Choose any three courses from elective from first semester and all the courses of second semester is mandatory.

 

Mandatory Documents Required During Admission:

  • Bachelor’s Transcript
  • Bachelor’s Provisional/degree/ convocation certificate (Any One)
  • +2 Transcript
  • SLC marksheet
  • Citizenship (If Date of Birth is mentioned in A.D) or Else Valid Passport
  • 3PP size and 2 Auto size Photo

 

Admission Session:

The admission in PGDIMM is taken for January and July session.
 

Examination:

The examination will be taken by IGNOU through ICA.
 

Academic Counseling Session:

For few programs Academic Counseling Session is provided for selective subjects only. For further details on Academic Counseling Session do kindly contact Academic Coordinator at academic@ica.edu.np .