Chief Academic Consultant of ICA Professor Ujjwal Kumar Chowdhury conducted a two-hour long guest lecturefor Management Learners on”SERVICE SECTOR BRANDING: CASE OF EDUCATION”on 17th May 2014, Saturday,at ICA Management Block. All the learnersparticipated in the program showed overwhelming response for the information shared in the program. Additionally, they appreciated ICA for organizing such a session with a focus to enable its learner to brainstorm for using theoretical concepts of service sector branding in practical phenomenon.